Caloundra Power Boat Club

We partnered with Caloundra Power Boat Club to refine and strengthen their brand identity, ensuring it reflects both their heritage and their evolving role as a leading community hub on the Sunshine Coast. Our work began with refining their existing branding to create a more polished and versatile visual identity. We updated and optimised their logo suite, producing logo files across multiple colour modes and formats for both digital and print applications. This provided flexibility and consistency across all touchpoints, from signage and merchandise through to digital assets and event collateral. To embed this refreshed identity, we developed a comprehensive brand guideline document. This included detailed specifications for logo usage, typography, colour palettes, supporting graphic assets, and tone of voice recommendations. By consolidating their visual and verbal identity into one professional resource, we equipped the Club with a clear roadmap to ensure consistency across every channel. The result is a cohesive, future-ready brand framework that preserves the Club’s legacy while enhancing its visibility, professionalism, and appeal to both existing members and new audiences.